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Featured Producer – KEVdiggs

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Kevin Goncalo

Stage Name





The East Coast, U.S.

Live In

Rhode Island

                                                  kevdiggsPhoto Credit: Jessica Pohl

What interested you in started to produce?

Originally, I needed beats to rap over. As I got better as an emcee other producers started working with me, so making beats became something I did when I had writers block but still felt the creative urge. I didn’t take it seriously for a long time. Eventually I reached a point where it felt like outside production was limiting my expression. Not that I didn’t know great producers, but no one else can hear what is inside your own head. That’s when I set out to really learn production with the goal of being able to make my thoughts into reality.

Who is your inspiration ?

I’ve had different inspirations at different points in my life. Currently, my son and daughter are the inspiration for everything I do.

What style of productions would you say your music is?

Mostly boom-bap style hip hop. I love music though and have been known to dabble in other genres and sub-genres. I like to think my “style” is more defined by the unique quirks I bring to whatever I’m making, no matter the genre.

When did you begin producing?

I started making beats around 17. I started producing about 10 years later.

When you feel stuck, what helps you move forward when producing?

Breaks. That’s one of the best things I’ve learned about myself. When I feel stuck I like to just step away and go do something else for a while. A fresh perspective in general can lead to fresh perspectives on the music you were working on. I used to try and force it and that just leads to nothing good.

Who, in your opinion, are the five greatest producers of all times?

The same cats everyone else would name. haha. Instead I’ll give you 5 that have been direct influences on what I do, and who don’t get the credit they deserve IMO. In no particular order…

Too $hort, J-Zone, Havoc, Oh No, Daz from the Dogg Pound

kevdiggs 2Photo Credit: Jessica Pohl

What does it take to be a great producer?

An ear for what you like and lots of practice.

When producing, go many times do you throw away a product or start from scratch?

I NEVER totally scrap anything anymore. So many people have picked loops I had made and would have scrapped. You never know what an emcee is going to feeling. Save it all.

What’s the most annoying part about being a producer?

Spending hours digging through records without feeling anything. I hate wasted time.

What’s the most uplifting part about being a producer?

Music is the cornerstone of any song. Great music can save a terrible rapper or singer…but the greatest rapper/singer would struggle to save horrible music. It’s important. It affects people emotionally. Strangers halfway around the planet who may not even speak English can FEEL music. It’s hard to pin down the most uplifting part, but overall it’s an honor to be able to be a producer, and it brings me a great sense of satisfaction.

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Mount Cyanide – Whole Gang O’ Weed [AUDIO]

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whole gang o weedArtist genre:
Rap / Hip-Hop
United States


cover Whole Gang O' Weed Title: Whole Gang O’ Weed
Label: P-Phonic Media Group
Release date: 2016-06-11
Type: Single




Cyrus Melchor is an American music composer and producer (sometimes referred to as “Mount Cyanide”) whose works have appeared on record releases, television shows and commercials, and film scores. In 2007, he won both a CLIO and an AICP award for his composing work on Coca Cola’s “Parade” commercial, and received these honors again six years later, in 2013, for Johnnie Walker’s “Step Together” campaign. Melchor has been inducted into MOMA NYC as an Original Music Composer for his work. He was born and raised in Hollywood, California where he continues to reside today. His passion for music was evident from childhood, when he taught himself the guitar at age 11, and began collecting records, which led to his first paid Deejaying gig at just 13. He began experimenting with beats and sent demo tapes out to local radio stations in high school, and got a single into rotation on LA’s KIIS-AM. Cyrus’ professional career as a music producer began at 18, with his first release, a remix for Massive Attack on their debut album Blue Lines. He went on to produce music for a variety of 1990’s urban music acts, ranging from mainstream R&B stars Bell Biv DeVoe, to the underground cult hip-hop group, Blood of Abraham whom he connected with while signed as a producer at Eazy-E’s Ruthless Records. As Cyrus continued to delve into his past love of classical music, metal, hard rock from the 70’s and 80’s, and electronica, a new fusion formed for him and the instrumental music spawned from this became known as Mount Cyanide. Both under this moniker and as a television and film composer, Cyrus has written many full orchestral compositions and has worked with some of LA’s best classical musicians. Although the MPC drum machine is still his main axe, he often plays every part himself- guitar, bass, piano, and myriad synthesizers and electronic instruments, some of which he creates from scratch in his studio in Atwater Village. “Whole Gang O Weed” exemplifies this. Hip hop with Rock. But definitely NOT rap rock This is hip hop music first and foremost. An aggressive fuzz bass rocks on top of a heavy 808 beat while a distorted electric guitar weaves in and out simulating both the waves of an intoxicating high and a rave-tent synth. The guitar also sings the chorus through a talkbox recalling the sounds of Zapp, Roger and Joe Walsh. Weed is no longer the subversive crop of the past but a widely accepted mainstream form of medicine, recreation and overall positivity in every social class today. That’s why we celebrate when Compton rapper Do Low describes his savvy for the leafy green and proclaims, “ I got a Whole Gang O Weed!”


Chezza – I Am [ALBUM]

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CheZZa is a Rastafari Hip Hop artist from Sudbury, ON but now based out of Brampton, ON. Born in Sudbury to Jamaican-born and raised parents, CheZZa uses his background to bring a unique sound to the Hip Hop landscape in Canada.
As the founder and head of IceBurgh Society Entertainment, he has already released his well-received “Shut Your [email protected]” Trilogy, plus has worked with ISE artists RONIN, AntiFrantik, Jor’Del Downz, M.O. Littles and Canadian artists such as Choclair, and JD Era.
On his latest release, the double album called “i am…”, CheZZa showcases what happens when he brings all his influences into one project. With features and productions from various artists across North America, and South Africa, CheZZa has made his own lane within the Hip Hop community in Canada.

IceBurgh Society Entertainment is proud to present the new double album , “i am…” by CheZZa. This album is CheZZa finally embracing the musician he is supposed to be through honest and sometimes controversial lyrics with his musical influences on display from Rock, Pop, R&B, Reggae and Hip Hop.

With production from Conscious Beats, Mister Miller, Gee Wunder of #FUTUREBEATS, TaylorMadeBeatzz and Jor’Del Downz, plus features from RONIN, Wade Jackson, Jor’Del Downz, Dustin Wareham, and many more, this project is sure not to disappoint.

CheZZa Social Media Links:
TW/IG: @YowDisCheZZa
Thank you,
IceBurgh Society Entertainment
TW/IG: @IceBurghSociety

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